You might not think of it this way, but you are in for a major hustle – before and after you get your job. Small businesses all over the world use social media to gain impressions, enhance branding, gain traction, and invoke trust.
Using social media enables businesses to build credibility, boost authority, and get known.
But those are businesses, why would you need to be on social media?
In your pursuit to become a train conductor, you’d have to do what small, medium, and large businesses do: get on social media.
Here’s how:
Pick your social networks with care
Social media platforms demand a lot of time. Right at the beginning of your career, you can’t afford to lose just that. Spending time on social media networks that don’t without showing much in return obviates the very purpose you are on social media for.
If you were looking for a train conductor job, for instance, Facebook isn’t exactly the place you should be on (unless you personally know someone on your friend’s list who can help).
Instead, you’d do better to spend time on Twitter or LinkedIn.
Semi-Automate your social activity
Since time is important, you can’t afford to spend too much time on your chosen networks either. Use tools such as HootSuite or Buffer to semi-automate sharing content (that you normally do), and also all other updates. The reason why we say “semi” is because you’d still have to respond to comments and do engagement manually.
Let your social accounts make an impact
Setting up plain and boring social networks isn’t going to do you any good. Start with working on getting your social profiles up and running the right way. First, keep your social profiles complete. Second, make sure you use profile covers and cover photos to give your profiles some appeal. Third, always keep your social profiles active.
Always keep connecting
Most candidates do the mistake of showing up, but then do nothing about it. There’s “social” in social media, you see? There’s a good reason you are on social media and that’s to “connect”, “engage”, “share”, and do “networking”. Don’t let go of that goal as yet.
Focus on networking.
Expand your presence
Seek to build your network organically. You do that by sharing your experience, insights, knowledge, opinions, and thoughts. Reach out to others in the industry. Connect with train conductors, train engineers, academy owners, businesspersons, and anyone else who might know someone else who could help.
That’s hustle — the social media way.
Image credits to mkhmarketing on flickr
